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Conference Confidential

Doom and gloom from the Tories' Blackpool orgy of masochism

Brand recognition

Following rivals Davids Davis and Cameron comparing themselves to Heineken and Coke respectively, Ken Clarke has come up with an analogy of his own. Renowned for his relaxed style, Clarke said that if he were to identify a personal failing it would be that he is "like the man from the Hamlet cigar adverts - relaxed and just puffing away as the walls fall down around him."

Hamlet is produced by Benson and Hedges, which is owned by British American Tobacco.