Re-Shuffle - the Nightmare Continues
The DTI, re-branded last Friday as the Department for Productivity, Energy and Industry (DPEI) is to be re-branded once more.
The Department will now be known as the Department for Undermining Markets, By Adept State Subsidies (DUMBASS).
New Logo
The new Minster in charge of the department - or Chief Dumbass, as he is now known - Alan Johnson, persuaded Blair to make the change demonstrating his absolute power over the re-branded department by stating that "A man with a screwdriver" will replace the sign outside the department's HQ.
DPEI had prompted "various descriptions [including] penis and dippy", he said. On the whole it was thought that DUMBASS was more apt.
The Original re-branding (from DTI to DPEI) had all the hallmarks of a classic Blair re-shuffle - an attempt to do something, an argument about it, a u-turn followed by a last minute and costly name change for a department. Civil Servants at the Department for Constitutional Affairs still cringe when they are reminded of their name change in 2003.
A Blair spokesperson said last week that branding the department DPEI "was part of efforts to ensure the department was "refocused and reinvigorated playing a greater role on productivity". Clearly that was bollocks, but they seem to have it right now.
The Department will now be known as the Department for Undermining Markets, By Adept State Subsidies (DUMBASS).
New Logo
The new Minster in charge of the department - or Chief Dumbass, as he is now known - Alan Johnson, persuaded Blair to make the change demonstrating his absolute power over the re-branded department by stating that "A man with a screwdriver" will replace the sign outside the department's HQ.
DPEI had prompted "various descriptions [including] penis and dippy", he said. On the whole it was thought that DUMBASS was more apt.
The Original re-branding (from DTI to DPEI) had all the hallmarks of a classic Blair re-shuffle - an attempt to do something, an argument about it, a u-turn followed by a last minute and costly name change for a department. Civil Servants at the Department for Constitutional Affairs still cringe when they are reminded of their name change in 2003.
A Blair spokesperson said last week that branding the department DPEI "was part of efforts to ensure the department was "refocused and reinvigorated playing a greater role on productivity". Clearly that was bollocks, but they seem to have it right now.
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